America’s two famous chain restaurants are finally to join forces – quite literally.
Its parent company, which owns both IHOP and Applebee’s, declared the real estate expansion on Monday. It is currently experimenting with eight prototypes overseas in its latest drive for growth — the most recent being placed in León, Mexico stands about four hours northwest of Mexico City.
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The concept is to cut costs while increasing income by bringing customers who would have eaten at different parts of the day to the same location, said Peyton in an interview with Nation’s Restaurant News after the call.
“At iHOP, when they’ve got the most customers, guests can be seated in the Applebee’s area and vice versa at dinner time,” he said.
Without giving details or setting specific deadlines Peyton is planning “sooner or later” to ship the new stores to the United States.
Confronted with changing tastes and rising costs, Dine Brands has been in trouble recently. It closed hundreds of Applebee’s outlets and stores in 2017 alone, including 46 this year. Peyton in the earnings call Public-ly noted that consumers continued to cut back spending last year.
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But Dine Brands will open 25 new restaurants jointly with Applebee’s largest operator, Flynn Restaurant Group. These will differ greatly from the traditional restaurant set-up of yesterday, one difference being a modern streamlined interior design that will include features such as robotic beer dispensers.
On the IHOP front, Peyton says that the brand belongs to past glories and has a track record of growth. He pointed out that 46 new locations were opened in the U.S. last year alone.
